Five Simple Ways to Promote Your Website
Write testimonials for products or services or subscriptions that you like. A well written testimonial will often appear on the product sales page, along with your name and website.
Continue Reading 1 comment December 23, 2008
Five Ways to Make Google Love You
Google is where it is at. If Google loves you, you can expect your traffic to dramatically increase. You should provide useful content, but that’s up to you. Let’s see what we can do about making Google fall in love with you.
1. Keep your code clean. Messy HTML is not something that robots and spiders can digest. You might get the complete “talk-to-the-hand” from Google if they don’t understand what you’re trying to say. Keep it simple stupid (KISS).
2 comments December 18, 2008
The Twelve Days of Viral Marketing
We all want to explode our traffic, and there are many ways to do that, including PPC and other paid services. Today, in honor of the Twelve Days of Christmas, I give you 12 ways to use viral marketing to increase your traffic and your revenues.
Continue Reading 1 comment December 16, 2008
Frank Kern is a Silly Man
Once again, we can look to evidence that social networking and the buzz created by you and me, the average internet user, has substantial effects on traffic and possible revenue streams. Lesson proven (again). Thanks Frank Kern.
Continue Reading 1 comment December 15, 2008
Giving and Receiving Feeback
One of the most critical aspects of effective coaching is to be able to give and receive feedback productively. Identifying issues that need to be worked on, developing action plans, and assessing results are all part of the coach’s role.
Focus on Behavior, not Personality or Intent
When giving and receiving feedback, it’s important to focus on behavior without focusing on personality or character. When describing a behavior, and its impact on others, don’t use language that could be construed as judgmental or would cause the person receiving the feedback to feel defensive. You wouldn’t want to say “You’re rude,” but you might say “You interrupted Jane several times during her presentation.” State your observation of the behavior, not your interpretation of the behavior.
Add comment October 13, 2008
Guide to Effective Coaching
One of the most important contributions a leader can make to their team and its members is coaching them to improve their performance. To effectively coach, one must first be a keen observer. Identify team members’ strengths and weaknesses and understand the impact each team member has on the others.
Determine what the person does well, or doesn’t do well. Try to get to the root of the problem.
- Refrain from premature judgments. It may require more than a couple of observations to get an accurate impression.
- Get input from others. Collaborate with your peers or supervisors and include their observations in your summarization.
- Don’t set unrealistic expectations. Remember that your own abilities or standards of performance won’t fit for everyone. If you assume others have the same motivation or strengths as you, you might set unfair expectations.
- Be a great listener. A team member might be asking for your help, but you’re not hearing it. Ask yourself if you’ve provided ample opportunities for dialogue, and if you’ve been actively listening.
Add comment October 7, 2008
The Challenge of Leadership
One of the greatest leadership challenges, especially when dealing with teams, is the role of the team leader. It’s vital that the team leader or manager is able to effectively encourage and guide team members through the areas of time management, completion of tasks, accountability, and leading through example.
Add comment September 30, 2008
Practices for Creating Efficient and Effective Teams
A strong community comes from community members volunteering their time and talents to meld together a diverse, motivated group of people who roll up their sleeves and take initiative to get things done. Managing teams, whether comprised of volunteers or paid staff members, can be a huge challenge. But it can, and does work. Today’s post covers some key strategies for building a tip-top team of go-getters.
Add comment September 29, 2008
Managing Information Overload
I love being able to keep up on the latest news, conversations, and trends, and I admit to spending much of my day reviewing clever tweets on Twitter…but here’s a confession. I find myself on information overload quite often. Every day I’m inundated with links to original and topical blogs, new product offers to review, and topics to weigh in on. As a writer, I try to absorb as much information as I can on marketing strategies and industry related news, which can leave me drowning in a sea of information.
Add comment September 25, 2008
Taking Your Virtual Marketing to the Streets
Using your own blog, or interacting on social networking sites like FaceBook, even tweeting on Twitter are a handful of marketing tools most internet marketers use regularly. But do we spend all of our time marketing in the virtual reality, and ignore those opportunities that exist in the 3-D world?
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1 comment September 17, 2008
